Brand ID & Collateral

, ,

Infinet Wireless is a manufacturer specializing in fixed broadband wireless systems.

As part of our extensive collaboration with the company, I was entrusted with the task of creating a fresh visual identity. The previous identity had become outdated and failed to encapsulate the brand’s essence.

Throughout the creative process, I chose to incorporate the concept of the interplay between two entities – wireless devices – within the graphical representation of the logo. Simultaneously, I sought to embody the name “Infinet” through a fusion of “infinity” and “network.”

Old logo

New logo

Upon crafting the new visual style, the journey extended to the meticulous updating of numerous print and marketing materials. This encompassed a wide range of mediums such as brochures, advertisements, posters, flyers, presentations, and graphics for exhibition stands.