The client, an Italian restaurant, required a label for their homemade grappa crafted with fresh blueberries.
The slogan, “Blu… like Blueberries. Blu… like the color of the sea” (“Blu come il mare. Blu come i mirtilli”), shaped the entire label design, capturing the azure hues of the Mediterranean and the vibrant essence of blueberries. The typography gracefully mimics the fluidity of waves.
The fusion of this slogan with meticulous design invites customers on an immersive journey that transcends the confines of the bottle’s contents.
Olga Pak 