STÓR is a small brand that sells premium, everyday essential products made from bamboo and organic cotton. It already had a brand identity concept developed by the London-based studio, Socio Design.
The goal was to design a cost-effective retail packaging system for the Luxe Bamboo Underwear Collection that the brand could extend to other products.
Although the brand’s target customers are men, the main purchasers of the product have been primarily women buying for men. Therefore, the packaging needed to be gender-neutral and appealing to both.
I opted for a simple and minimalistic grid-based box packaging with a die-cut window that immediately showcased the style and color of the product inside the box. The customer was delighted with the design as it reflected the brand’s commitment to sustainability and the premium quality of the product.
This project initiated a long-lasting collaboration between us. Together, we have created an extensive range of packaging designs, catalogs, posters, postcards, and even sock designs.
Customer Review
Olga is an amazingly talented designer who is not only hugely creative but has an amazing ability to read between the lines and offer practical and well-thought-out designs that always meet the brief. Plus she is super patient and friendly. Highly recommend working with Olga. Great designer and person.
Robert
The Owner
Olga Pak 